World Wide Web Demographics
by Janette B.
Bradley
axsWave Software, Inc.™
Why should you put your businesses on the Web?
The demographics of Web users are a marketers dream,
with high disposable income, education and more... Read
On.
A comprehensive study on the World Wide Web is conducted twice a year
by the Graphic Visualization and Usability Center at Georgia Tech.
The following statistics are abstracted from the information in this
study - 9/15/96.
The following statistics regarding income, education, and Web use
refer to U.S. respondents only.
Income
Average Income: $59,000
- 22% - $50,000-$74,000
- 11% - $75,000-%99,000
- 12% - over $100,000
Income by Age - Average age is 34 years.
- 19-25 years
- 12% - $30,000-$39,000
- 8% - $40,000-$49,000
- 10% - 10% - $50,000-$74,000
- 5% - $75,000 - $99,000
- 6% - over $100,000
- 26-50 years
- 13% - $30,000-$39,000
- 13% - $40,000-$49,000
- 25% - 10% - $50,000-$74,000
- 13% - $75,000 - $99,000
- 11% - over $100,000
- 50+ years
- 9% - $30,000-$39,000
- 10% - $40,000-$49,000
- 27% - 10% - $50,000-$74,000
- 16% - $75,000 - $99,000
- 18% - over $100,000
Education
- 34% completed College
- 16% completed Masters degree
- 4% completed Doctorate degree
- 3% completed Professional degree
Dependents
- 61% reported having no dependents
- 14% reported having 1 dependent
- 17% reported having 2 dependents
Web
Use
- 80% reported using the Web daily. Web primarily used for
browsing and entertainment.
- 36% use the Web instead of TV.
Web
Access
- 60% - pay for access themselves
- 28% - work pays
- 20% - school pays
- 5% - parent pays
Feel free to contact me with questions or to talk about how the axsWave Software team can help you with your Web site:
Janette B. Bradley (janette@metronet.com)
Copyright ©1996 Janette B. Bradley. You may place a link to this
article or use it in a published work with proper citation, but you may
not reproduce it or redistribute it in its original or any altered form.